About

Kevin BlancoDeveloper advocate, DevRel leader, marketer and educator. One person, measurable outcomes.

For 17+ years I’ve worked across software engineering, technical product marketing and developer enablement. I build DevRel programs from scratch, scale technical communities, and drive product-led growth through developer education, high-velocity video production and executive cross-functional alignment, and I measure all of it against activation and adoption, not vanity metrics.

I founded DevReel, a technical video production house for developer tools. I’m a 2x Google Developer Expert, a global keynote speaker, and a filmmaker by training.

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ROI you can attribute.From first view to pipeline.

Every program is measured against activation and adoption goals, with developer funnel analytics, per-platform performance tracking and monthly reporting. At Appsmith I also worked enterprise deals as a pre-sales engineer, so I see exactly where developer adoption turns into revenue.

  1. ReachViews and watch time, per platform
  2. SignupDeveloper funnel analytics
  3. ActivationMeasured against activation goals
  4. AdoptionMeasured against adoption goals
  5. PipelineEnterprise deals, alongside sales

Tracked per platform · reported monthly

The story so far.Seventeen years, one through-line.

Engineer first, then enterprise ML, agency leadership, DevRel from zero, my own production house, and developer relations at platform scale. Different jobs; the same skills, applied to a different context each time.

  1. Early engineering

    POP Agency · Konrad Group · Log(n) · Accenture

    Shipping at scale, starting with Pokemon.com

    Senior engineer on the high-scale redesign of Pokemon.com for Nintendo, serving millions of daily visitors. Front-end and full-stack work at Konrad Group and Log(n), enterprise Drupal at Accenture and Mobiquity (Acquia Certified), and a long-time open-source contributor to Drupal, Kubernetes and JavaScript libraries.

  2. IBM Watson

    Solutions Engineer · 3 years

    Putting machine learning in front of enterprises

    Led solutions engineering and technical enablement across healthcare, legal and telecommunications, training enterprise engineering teams to deploy Watson ML models, while running DevOps, SRE and Kubernetes pipelines on the ML engineering team at IBM Cloud.

  3. Wondersauce

    Tech Manager · 4.5 years · New York

    Platforms for HBO, Nike, Google and The New York Times

    Led cross-functional engineering, design and product teams shipping high-traffic platforms for HBO, Nike, Google, Stella Artois, Gap and The New York Times, aligning engineering deliverables with Fortune 500 launch schedules.

  4. Appsmith

    Senior DevRel Advocate & Video Producer · Jun 2023 – Dec 2025

    DevRel from zero, through Series B

    Built developer relations and content from 0→1, growing the community from 3,000 to hundreds of thousands of members and YouTube from 2,000 to 16,000+ subscribers. Directed the DEPLOY, WORK and ADVANCE launch events with the CEO, CPO, CTO and CMO, produced 300+ videos, livestreams and podcasts, created the Appsmith Heroes champion program, and joined enterprise deals as a pre-sales engineer.

  5. DevReel

    Founder & Developer Relations · Jun 2023 – today

    Video that makes developers use your product

    A technical video production house offering fractional DevRel, video and developer education to developer tools companies. 500+ product videos, tutorials and launch assets shipped end to end, each measured against activation and adoption.

  6. Asana

    Developer Advocate · Dec 2025 – Jul 2026

    Developer relations for a platform in 200+ countries

    Led global developer relations and technical partner enablement: built the Partner Asana Academy with role-based paths and certifications, drove adoption of MCP and AI integration patterns, and aligned docs and forum communication with GTM launches.

DevReel.Technical video for developer tools.

Since June 2023 I’ve run DevReel, a technical video production house offering fractional DevRel, video and developer education. We embed with GTM, product, marketing and DevRel teams through sequenced video roadmaps, per-platform performance tracking and monthly reporting.

  1. 01DiscoveryYour product, your developers, your adoption goals.
  2. 02ScriptThe story is written before the camera rolls.
  3. 03ProductionCinema-grade, in studio or on site with multiple cameras.
  4. 04Motion graphicsMake the abstract parts of the product visible.
  5. 05EditPacing that holds a technical audience.
  6. 06DistributionPer platform: YouTube, shorts, docs, webinars.
  7. 07MeasureAgainst activation and adoption goals, reported monthly.

Developer tools we’ve worked with

  • DocuSign
  • Cloudinary
  • HAProxy
  • ngrok
  • Arcade.dev
  • Convex

What DevReel delivers

  • Product videos, tutorials and launch assets
  • YouTube channel strategy
  • Product university and LMS builds, with labs and assessments
  • Webinar-to-shorts repurposing
  • On-site multi-camera production
  • Fractional DevRel

First deliverables ship inside two weeks.

Visit DevReel

At Asana.Developer relations at platform scale.

Developer Advocate, December 2025 to July 2026.

  • Led Asana’s global developer relations and technical partner enablement programs, for a platform with millions of users across 200+ countries.
  • Built and managed the technical partner learning platform on Partner Asana Academy: role-based learning paths, 101/201 course progressions and developer certifications.
  • Drove technical adoption of the Model Context Protocol (MCP) and AI integration patterns through architectural guides, developer forum updates and hands-on tutorials.
  • Partnered with Product, Engineering and Marketing to align developer documentation and forum communication with GTM launch goals.

Asana + Google, 2026.Produced in partnership: comms, content approval, and production from recording through editing and distribution.

Why it works.Engineering depth, a filmmaker’s eye, GTM strategy.

  • Developer relations & GTM strategyProgram architecture from 0→1, PLG and SLG adoption funnels, developer funnel analytics, enterprise pre-sales engineering.
  • AI & platform engineeringLLMs, inference and fine-tuning, enterprise agentic AI architecture, MCP, RAG pipelines, Google Cloud and Vertex AI, cloud native, JavaScript and TypeScript.
  • Technical education & enablementLMS and academy architecture, role-based certifications, developer documentation, hands-on workshops.
  • Technical video & media productionEnd-to-end cinema-grade production, livestreaming infrastructure, short-form technical media.

60+ keynotes, 3 continents.

On developer relations GTM, product-market fit, and AI developer experiences.

Speaking
  • DevRelCon (3x)
  • Google Cloud Next
  • Web Summit
  • Google I/O
  • DrupalCon
  • All Things Open
  • KubeCon
  • AI Dev Summit
  • APIDays
  • + 20 more

Certified.In code, in the cloud, and behind the camera.

Google

  • 2x Google Developer Expert (Cloud + AI/ML)
  • Google Champion
  • Google Innovator
  • Google Certified Educator & Trainer
  • Google Certified Cloud Architect

Filmmaking & production

  • Blackmagic Design Certified Trainer
  • DaVinci Resolve Certified Editor
  • DaVinci Resolve Certified Colorist
  • Film school graduate
  • Certified DJI drone pilot

Developer tools

  • Asana Certified Administrator & Workflow Specialist
  • Workato Certified
  • Acquia Certified Drupal Specialist
Google for Startups Accelerator MentorUdacity TeacherDevRel Uni Mentor2x Google Developer ExpertFounder, DevRel LATAM

Giving back.Communities, founders, and the next DevRels.

Founder, DevRel LATAM

Built the largest developer relations community in Latin America from the ground up.

Accelerator Mentor, Google for Startups

Since September 2025: coaching Seed-to-Series A AI founders on product strategy, developer adoption and GTM scaling, and leading hands-on technical workshops in cohort sessions.

Mentor for GDEs, DevRel Uni and MentorCruise

Mentoring Google Developer Experts and people building a career in developer relations.

Publisher, DevReel Weekly

Weekly notes on video production, developer marketing and growth, published on LinkedIn to 1,500+ subscribers.

What I believe.Written down, with receipts.

Each principle has a post behind it.

Signals over opinions

Behavior doesn’t lie. I watch what developers do, then fix the friction that costs adoption.

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Context decides the job

The same skills, applied differently before and after product-market fit. Know the stage first.

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Story moves people

Features inform; stories make developers act. Every talk and video starts with the narrative.

Read the post

Measure what matters

Every video and program is measured against activation and adoption, not views alone.

Read the post

Let’s work together.

On stage, on camera, or one-on-one.

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